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Lebanese Handicrafts “Keep Lebanon in your mind”

A handicraft, sometimes more precisely expressed as artisanal handicraft, is one among a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools with an esthetic sense born of historical, social and environmental influences.

In fact, there are umpteen awesome things to do in Lebanon – all of them, equally enthralling and engaging. If you want to add the most interesting activities to your itinerary, then check out our fun guide on the same. Scroll down!

Blown glass

It is a very ancient technique, the oldest among the handicrafts, where the glassmaker blows air into the hot molten glass and the art of transformation into attractive shapes begins. Glassmakers create many shapes and colors as water glasses, wineglasses, beer mugs, water pitchers, vases, candle sticks…


Blown glass workshops appeared in all Phoenician cities, and more particularly in Tyre, Sidon and Tripoli.

Near Tripoli, in Beddaoui, blown glass is manufactured in a gloomy archaic workshop where color is only brought on by the craftsman’s production of glass blown pieces aligned on improvised shelves.

On the contrary, the Sarafand workshop (located at 14km from Sidon) manufactures a clear transparent glass that is free from air bubbles.

 

Visit www.fromlebwithlove.com to shop your next round.

Weaving

In weaving many methods are used with horizontal looms to create tablemats, jackets, abayas (an Arabic cloth) and caftans in wool decorated with motifs. Others use vertical looms to create tents and carpets from goat hair or sheep’s wool.

 

The major weaving centers in Lebanon are now Baskinta, Zouk, Barja, Bchetfine, Baadaran, Kousba, Chhim, Fekhe, Irsal and Bakkifa.

 

 

Pottery

In Lebanon , whether dyed with yellow or gray on the coast or in the mountain, whenever man discovered how to give it form with his hand , he started creating reddish brown soup bowls, platters, the meter –high jars (that are used for conserving provisions as olive oil, vinegar, arak),coffee or tea sets ,bowls ,wine glasses, mezze plates or spouted water jars (used to cool water at any hour or season).

The major ceramics workshops in Lebanon are located in Beit Chabab, Rachaya el Fakhar, Assia, Aita el-Fakhar, and Jisr el-Qadi, Jamhour, Al-Mina, Khaldeh and Ghazieh.

 

Visit www.fromlebwithlove.com to shop your next round.

Copper

There are four techniques used by the artisans to manufacture copper, brass and silver articles: hammering, chiseling, embossing and filigree. After spending long hours of concentrated work, metal is transformed into articles like oil lamps, tapered spears, carafes, platters covers for plant pots, oriental lamps and chandeliers.

The craft of copper is perpetuated in workshops concentrated in Tripoli, Qalamoun, Beirut, Zahleh, Sidon, Baalbek and it is exclusively perpetuated in Beit Chabab, a village in the Lebanese mountains located at 30km from Beirut.

 

 

Visit www.fromlebwithlove.com to shop your next round.

 

Woodwork

Woodwork in Lebanon is of various kinds including veneer, painted, turned or sculpted wood .Inlaid veneer is used to decorate furniture in Arab households: chairs, small tables, chests, mirrors as well as chess sets, game tables, pencil holders and boxes.

This type of handicraft requires a master craftsman for composing and setting the inlay.

 

In turned wood, workers use cedar wood to turn them into coffee cups, vases, and bowls. Artisans also use designs based on geometric and floral patterns.

Woodcraftsmen are currently concentrated in the suburbs of Beirut and the old souks in Tripoli.

 

 

Cutlery with carved handles

The interesting thing about this cutlery is that the handles are shaped like a bird’s head; this cutlery includes table services, salad servers, pocketknives, bottle openers and paper cutters.

At present, the center of handicraft cutlery is in Jezzine, a small town located 80 km from Beirut. Jezzine workshops use materials like ivory, and buffalo, goat or sheep horns, as well as stainless steel, silver steel and copper.

 

Jewelry

The typical productions of jewelry crafts men are: byzantine crosses, pins of Indian inspiration and Egyptian earrings .They also create necklaces, brooches, rings and bells.

 

The jewelry crafting art is still very much alive in Lebanon and great local artists have remained loyal to their ancestors and masters, working with gold, silver and bronze with the equal passion. Gold jewelry crafting workshops are concentrated in Tripoli, Sidon, Tyre, Zahleh and Baalbek. As for silver jewelry it is mostly handcrafted in Beirut and Rachaya al-Wadi.

 

 

Embroidery

The two techniques used in embroidery are “Tark” and “Oya” .The”Tark” is a dress embroidered with silver thread using black, beige or marron muslin held in hoops. The “Oya” is somehow similar to crochet but made with a needle and a thin cotton thread.

In Lebanon “La Maison de l’Artisan” is an official body that looks after a large number of embroidery workshops, supporting them financially, technically, and helping them sell off their produce.

One can also find a multitude of embroidery works showcased and sold in the regions, thus reflecting the specificities of the area: In the North in Tripoli, Batroun and Zghorta – in Mount-Lebanon in Zouk-Mikhael and Jounieh – in the Chouf in Deir el-Qamar and Baaqline -in the Beqaa, in Zahleh, Baalbek and Jibjanine – in the

 

South, in Sidon and Tyre – and in Beirut, in the neighborhoods of Achrafieh, Hamra, Aïn el-Mreisseh and Clémenceau.

Specifically, the Tark and Oya techniques are specific to workers of the Baalbek region. The tark designates the silver thread embroidery of large scarves, or muslin dresses.

 

Visit www.fromlebwithlove.com to shop your next round.

Perfumed soap

The perfumed and colored balls of soap are still made of olive oil since early centuries.

Each kind of soap reflects an idea. There are also small soaps in geometric shapes decorated with various floral motifs.

“Khan Saboun” (soap souk) in Tripoli is the famous and ancient place in Lebanon to discover this kind of handicraft.

 

Marzipan

Marzipan flowers in Lebanon are made of almond paste, sugar and orange –flower water, besides making paste into daisy flowers, poppies and roses. Some people at various occasions create related motifs of it (Christmas, Easter, Ramadan…).

The famous company that makes Marzipan in Lebanon is “patina’s” located in Beirut.

Visit www.fromlebwithlove.com to shop your next round.

Basket making

A very old craft weaving baskets, mats and prayer rugs has been an art of Lebanese rural villagers for centuries.

The main components are reeds and palm leaves.

 

These baskets are useful for fruits and vegetables where other reeds are woven into mats of variegated colors. Today; they provide more useful items as straw hats or covers for potted plants.

The Lebanese authorities with the help of the “Maison de l’Artisan”, encourages wicker workers to perpetuate their tradition. The latter’s productions are

dispatched to Beirut where the “Maison de l’Artisan” promotes and sells them.

.

Visit www.fromlebwithlove.com to shop your next round.

Near Jbeil, in Amchit, wicker workers have developed the craft of palm weaving to produce caps, baskets and flower pot baskets. In Kouachra, 3 km from the northern frontier, halfah or esparto grass, is used to manufacture multicolored mats and large trays. While in the village of Hermel, 58 km of Baalbek, workshops weave praying rugs with colored corn straw. Finally, coastal villages like Zghorta and Helweh in the north, Kefraya and Sidon in the south, are specialized in braded cane or wicker with which they manufacture large baskets for the transportation of fruits and citrus fruits.

These are the famous handicrafts in Lebanon, sure there is more and more. Don’t hesitate to visit our country to know it better and to keep the oriental Lebanese touch in your mind as a souvenir gift especially that you can find it easily at any traditional souvenirs shop or during a walk in the old souks (markets).

 

 

The Story behind the initiative: fromlebwithlove

Suddenly everything started collapsing, although many professional economists were predicting it based on many scientific and economic facts. Despite all the assurances given from the government officials, we found our economy and everything we built through the years, confiscated, destroyed and somehow STOLEN. The Lebanese Councils of Ministers and Deputies and almost everyone who worked in the public sector, never allowed businesses to rely on our country’s natural resources…

Instead, they always tried to create a dependent society in terms of trade and transit, to make the people fonder of their presence as political leaders. And one afternoon without any expectations, 2700 tons of Ammonium Nitrate blew in the port of Beirut, destroying half of the city. They thought this is how we get destroyed… We refuse to accept this fact, We refuse to see our people beg for bread and food, We refuse to let anyone decide our own fate, We love life… We are simply Lebanese… We are innovative, creative, funny… We are workers, innovators, engineers, farmers, gardeners, architects, fashion designers. We will help small businesses through selling their products, By looking around us, we noticed that the answer to the crisis has two big pillars: The Lebanese Citizen The Lebanese Foreigner ..And we figured out a way to sell Lebanese products all over the world with Love And From All the pain the Lebanese people lived!

10 Unique Lebanese Souvenirs You Need to Take Abroad

If you’re visiting Lebanon anytime soon, you know that the country is a mix of several different cultures and histories. With Ancient, Roman, Ottoman and French influences, this small Mediterranean country is full of gems to take back home. Here are more than 10 unique Lebanese souvenirs to look out for.

 

 

 

 

 

Books

For a small country, the number of intellectuals and writers that have come out of Lebanon is staggering. It seems that every couple of years a Lebanese citizen or resident is recognized for a unique (and often controversial) publication. The country’s history of war and social strife has made for interesting stories to tell. From Khalil Gibran to Rawi Hage, there are many books worth picking up on your next visit. Not sure where to go? Visit these independent shops or  www.fromlebwithlove.com to browse more than 1,000s of books.

Sweets

Perhaps one of the best gifts to take back home from Lebanon is food. Stores like Hallab and Douaihy have packages especially for travelers and outlets at the Beirut International Airport or by visiting www.fromlebwithlove.com

Indulge in a taste of Lebanon once you’ve left with sweet treats that’ll last a while.

Arabic Sweets 

Roasted nuts

Assorted roasted nuts are a local favorite. More often than not if you’re visiting a Lebanese home you’ll eventually find a bowl of roasted, salted nuts and seeds in front of you with a drink. Like sweets, you can easily find them prepared for travel at places like Al-Amine or Al-Rifai Roasteries or by visiting www.fromlebwithlove.com all across the country.

Roasted Cashews

Turkish Coffee Pots

Usually found in old souks like the one in Tripoli, silver home trinkets and Turkish coffee accessories are some of the most Lebanese items you could take back home. When you visit you’ll soon find that the locals love their Turkish coffee, with many drinking several pots throughout the day! Take the beloved tradition home with you in style by visiting www.fromlebwithlove.com

Silver coffee cup 

Home decoration items

Like Sarah’s Bag, this is a home-wear brand with a twist. Rana Salam’s home decoration items include plates, prints and pillows, all dedicated to reflecting Lebanese heritage with a modern touch. Explore an assortment of beautiful trinkets that’ll leave you wishing you’d budgeted better! Visit www.fromlebwithlove.com to book yours now!

Message carved in cedar wood

If you’re going to the cedars, you’ll probably see these wood carvings all around you. Take a piece of the forest’s magic with you, and even personalize it with your or a loved one’s name.

Cedar wood Carving 

Must Order at: www.fromlebwithlove.com 

The best websites visited by expats to order online? 

www.fromlebwithlove.com 

 

Find all your needs at from leb with love online shopping site! 

From Leb with Love is the new system created between Lebanese residents and 

diaspora to put ideas and emotions of supporting Lebanon into real well-structured plan 

to turn our country into a productive industrial national.  

To make this happen we are exporting products that are already there, to bring fresh 

dollars to producing organizations and families, to step further into development of the 

products to gain international competitive advantage. 

 

We are not an online shop.  

.We are the plan to reboots the economy.  

.Exporting, local made products, & Services.  

.Linking Lebanese wherever they are. 

. Developing Local made products to compete internationally. 

. Training and educating producers on new advanced production methods. 

We do all this from here, From Leb with Love. 

Find all your needs of Mouneh, Beverages, Souvenir & Gifts, Crafts & Pottery, Skin & 

Body Care, Fashion & Beauty, Kids & Babies clothing, Home & Office furniture, Religious 

gift items, Musical Instruments, Books, Games, Jewelry, Carpets and cars.  

 

 

 

 

 

 

 

 

Artisanal clothing

Like any other Arab country, Lebanon is full of stores selling the country’s traditional clothing, including beautiful kaftans. If you’re looking for an original dress as a wedding guest, or just love the culture, make sure to pick one up from the numerous high-end oriental shops by visiting www.fromlebwithlove.com

 

 

 

 

 

 

Art 7ake merchandise

Another witty take on local youth culture, Art 7ake is a Lebanese brand dedicated to sarcastic Lebanese millennials. With items inspired by ’60s Beirut and contemporary realities, the various prints, T-shirts and totes are a perfect souvenir to take back home.

Find your next designed t-shirt at www.fromlebwithlove.com

The Story behind the initiative: fromlebwithlove 

 

Suddenly everything started collapsing, although many professional economists were 

predicting it based on many scientific and economic facts. Despite all the assurances 

given from the government officials, we found our economy and everything we built 

through the years, confiscated, destroyed and somehow STOLEN. 

The Lebanese Councils of Ministers and Deputies and almost everyone who worked in 

the public sector, never allowed businesses to rely on our country’s natural resources… 

Instead, they always tried to create a dependent society in terms of trade and transit, to make the people fonder of their presence as political leaders. 

And one afternoon without any expectations, 2700 tons of Ammonium Nitrate blew in 

the port of Beirut, destroying half of the city. 

They thought this is how we get destroyed… 

We refuse to accept this fact, 

We refuse to see our people beg for bread and food, 

We refuse to let anyone decide our own fate, 

We love life… 

We are simply Lebanese… 

We are innovative, creative, funny… 

We are workers, innovators, engineers, farmers, gardeners, architects, fashion designers 

… 

We will help small businesses through selling their products, 

By looking around us, we noticed that the answer to the crisis has two big pillars: 

The Lebanese Citizen 

The Lebanese Foreigner 

..And we figured out a way to sell Lebanese products all over the world with Love And 

From All the pain the Lebanese people lived! 

 

Local wine

Quickly gaining momentum worldwide, Lebanese wines like Chateau Ksara are an essential part of experiencing Lebanon, and a good reminder of the time you spent in the country. With good pricing and even better taste, take a bottle or two home to age, and take it out when you miss Lebanon by visiting www.fromlebwithlove.com

 

8 Things To Do In Lebanon that Will Make You Explore The Best Of All Worlds!

Written by

Maurice Mezher

Lebanon is an idyllic destination for a vacation and with so many beautiful unexplored and untouched beaches, rich history, a number of museums, natural landscapes, and an active nightlife, Lebanon is a perfect mix of every tourist’s ideal bucket list. There are many incredible places one can explore and many fun things one can indulge in on a trip to Lebanon.

In fact, there are umpteen awesome things to do in Lebanon – all of them, equally enthralling and engaging. If you want to add the most interesting activities to your itinerary, then check out our fun guide on the same. Scroll down!

8 Best Things To Do In Lebanon

To enjoy a fun-filled vacation, these are the best 8 things you can do in Lebanon. Make sure that you experience the 8th one!

  1. Batroun: Explore Luxury At Its Best
    2. Jeita Grotto: Enjoy The Underground World
    3. Sour: Relax At The Beaches
    4. Qadisha Valley: Go Hiking
    5. Beirut: Tour The Paris Of The Middle East
    6. Baalbeck: Take A Dip Into History
    7. Baatara Gorge Waterfall: Revel In Nature’s Best
    8. Jbeil: Experience The Best Of The Nightlife

1. Batroun: Explore Luxury At Its Best

Just about an hour’s drive from the capital city of Beirut, this small town called Batroun is popular for the luxurious vibe, stylish aura, and an energetic nightlife. The beaches in Batroun are themselves a vision and something you might want to reserve time for, but the beach clubs painted in luxury are the reason to top this list of things to do in Lebanon with friends and family. While there are floating jacuzzis overlooking the endless Mediterranean Sea on one end, there are also other options like the Pierre and Friends, which offers the best experiences in Lebanon with its cool vibe and friendly atmosphere.

Must Visit: www.fromlebwithlove.com

2. Jeita Grotto: Enjoy The Underground World

No holiday in Lebanon can be complete without a visit to the extremely famous Jeita Grotto caves. Jeita Grotto caves are two separate, but interconnected, karstic limestone caves which are spread over a long stretch of 9kms. These caves usually top the list of things to do in Lebanon due to the unique and breath-taking experience they have on offer.

3. Sour: Relax At The Beaches

The southernmost city of Lebanon is a perfect retreat for beach lovers; with an ideal setting of being located at a beautiful strip of coast, it offers the best views of the vast stretch of turquoise blue waters. A UNESCO World Heritage Site, Sour has great beaches that offer a relaxing vibe and are a perfect option for those wanting to ditch the crowd and spend some peaceful time in a gorgeous setting with unparalleled beautiful views. Not only can you relax at the beaches, you can also explore the rich history and the archaeological marvels of the place along with some fun indulge in shopping! Exploring Sour is definitely one of the best things to do in Lebanon for a couple and those traveling with family.

4. Qadisha Valley: Go Hiking

While Lebanon has enough options for beach lovers and history buffs, it does make sure to keep the nature lovers attracted to it with this unbelievably gorgeous dig into natural beauty. A hiking tour to the top of the mountain at Qadisha Valley exposes the tourists to some of the best and breath-taking views one has ever experienced. The hike will take you through a lot of monasteries, picnic spots, and beautiful waterfalls, which will make you fall in love with this destination even more.

5. Beirut: Tour The Paris Of The Middle East

Beirut, the capital city of Lebanon is a mandatory place to explore and take a tour of if you want to explore the vibrant culture and archaeological marvels of Lebanon. There are many great restaurants and bars in the city where you can taste the delectable cuisine of Lebanon and later, you can go to a party at the nightclubs! Beirut is often called the Paris of the Middle-east for one solid reason that it is a great place for shopaholics! There are many amazing stories where you can explore both high-fashion brands as well as the local work of the country.

6. Baalbeck: Take A Dip Into History

Baalbeck, a UNESCO World Heritage Site, is a must-visit for those interested in knowing about the history and culture of Lebanon. A hub of the old world charm and archaeological marvels, Baalbeck will take you back in time into the Greek and Roman times. A true reflection of the archaeological sense of the Romans and Greek, it houses the famous Baalbeck temple which includes two of the largest and magnificent temple ruins, the Temple of Bacchus and the Temple of Jupiter.

7. Baatara Gorge Waterfall: Revel In Nature’s Best

A gorgeous 255m waterfall that drops into the Balaa pothole, and falls through the curves of the Jurassic limestone cave, Baatara Gorge waterfall is one of the most pristine destinations in Lebanon and exploring it is undoubtedly, one of the best things to do in Lebanon on your trip. You can take out a day and lose yourself in the surroundings of this serene place and click loads of beautiful pictures!

8. Jbeil: Experience The Best Of The Nightlife

Byblos, which is locally called Jbeil, is a spot famous for exciting and lively nightlife and it has a number of restaurants and clubs to choose from. In fact, some of the best nightclubs of Lebanon are located here. With options like The Archive Byblos, Frolic, pub and cafe, Oasis among the others, Jbeil doesn’t disappoint in exposing the tourists to a lively yet safe environment to celebrate during the night.

The uniqueness and unexploited charm of the destination make Lebanon an ideal place for a vacation with friends, family, loved ones and even colleagues! With so many things to do in Lebanon at your disposal, there will be little time left to feel bored. And while you’re living abroad, a new initiative was born by George, Mike & Jocelyn.

 

Frequently Asked Questions On Things To Do In Lebanon

What is the best time to travel to Lebanon?

The summer months of July-September are considered to be the best months to visit Lebanon as the weather is blissful and they are the least crowded months of the year.

Where are the best beaches in Lebanon?

Some of the best beaches in Lebanon are in:
1. Tyre, Sour
2. Byblos/Jbeil
3. Beirut
4. Batroun

What are some of the best things to shop in Lebanon?

Some of the best things to buy in Lebanon are:
1. Arabic Sweets
2. Roasted Cashews
3. Silver coffee cup
4. Cedarwood Carving
5. Artisanal clothing

  1. Mouneh
  2. Crafts & Pottery

What are the best restaurants in Lebanon for local cuisine?

Some of the best restaurants in Lebanon are:
1. Em Sherif
2. Bedivere Eatery and Tavern
3. T-Marbouta
4. Babel Restaurants
5. Feniqia

What are some of the must-try adventure sports to try in Lebanon?

Some of the best adventure sports in Lebanon are:
1. Rafting
2. Paragliding
3. Rock Climbing
4. Bunjee Jumping
5. Skydiving

  1. Hiking at the fascinating scenery mountains of Mayrouba

Date Night In Lebanon

  1. Take a trip down to Batroun’s old souk and have a romantic evening down the beach.
  2. Get a little adventurous and take them Nasmaya Foresto Pub!

 

 

The best websites visited by expats to order online?

www.fromlebwithlove.com

Find all your needs at from leb with love online shopping site!

From Leb with Love is the new system created between Lebanese residents and diaspora to put ideas and emotions of supporting Lebanon into real well structured plan to turn our country into a productive industrial national. 

To make this happen we are exporting products that are already there, to bring fresh dollars to producing organizations and families, to step further into development of the products to gain international competitive advantage. 

We are not an online shop. 

.We are the plan to reboots the economy. 

.Exporting, local made products, & Services. 

.Linking Lebanese wherever they are.

. Developing Local made products to compete internationally.

. Training and educating producers on new advanced production methods.

We do all this from here, From Leb with Love.

Find all your needs of Mouneh, Beverages, Souvenir & Gifts, Crafts & Pottery, Skin & Body Care, Fashion & Beauty, Kids & Babies clothing, Home & Office furniture, Religious gift items, Musical Instruments, Books, Games, Jewelry, Carpets and cars.

 The Story behind the initiative: fromlebwithlove

 

Suddenly everything started collapsing, although many professional economists were predicting it based on many scientific and economic facts. Despite all the assurances given from the government officials, we found our economy and everything we built through the years, confiscated, destroyed and somehow STOLEN.

The Lebanese Councils of Ministers and Deputies and almost everyone who worked in the public sector, never allowed businesses to rely on our country’s natural resources…

Instead they always tried to create a dependent society in terms of trade and transit, to make the people fonder of their presence as political leaders.

And one afternoon without any expectations, 2700 tons of Ammonium Nitrate blew in the port of Beirut, destroying half of the city.

They thought this is how we get destroyed…

We refuse to accept this fact,

We refuse to see our people beg for bread and food,

We refuse to let anyone decide our own fate,

We love life…

We are simply Lebanese…

We are innovative, creative, funny…

We are workers, innovators, engineers, farmers, gardeners, architects, fashion designers …

We will help small businesses through selling their products,

By looking around us, we noticed that the answer to the crisis has two big pillars:

The Lebanese Citizen

The Lebanese Foreigner

..And we figured out a way to sell Lebanese products all over the world with Love And From All the pain the Lebanese people lived!

 

So, get ready for an amazing vacation even if you live abroad by ordering your next Lebanese order and feel as you are planning your trip to Lebanon soon!

 

 

 

Hello world! helloo 2

Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line.

What good is all that work when you can’t prove that what you’re doing is actually having an effect on your ROI?

According to CMOSurvey.org, 37% of chief marketing officers feel confident they can prove their short-term ROI. That number drops to 31% when they’re asked if they could prove-long term ROI.

What’s the solution?

A marketing ROI formula that helps your team track costs and revenue generated from your projects and find a final ROI total.

When you read this chapter, you’ll learn how to:

Find the costs for your team to create a piece of content or campaign.
Use Google Analytics to calculate the amount of profit that your content or campaign makes.
Track and calculate your marketing costs versus profits with an Excel spreadsheet template to find your marketing ROI (MROI).

Hello world! helloo 1

Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line.

What good is all that work when you can’t prove that what you’re doing is actually having an effect on your ROI?

According to CMOSurvey.org, 37% of chief marketing officers feel confident they can prove their short-term ROI. That number drops to 31% when they’re asked if they could prove-long term ROI.

What’s the solution?

A marketing ROI formula that helps your team track costs and revenue generated from your projects and find a final ROI total.

When you read this chapter, you’ll learn how to:

Find the costs for your team to create a piece of content or campaign.
Use Google Analytics to calculate the amount of profit that your content or campaign makes.
Track and calculate your marketing costs versus profits with an Excel spreadsheet template to find your marketing ROI (MROI).

Hello world! helloo

Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line.

What good is all that work when you can’t prove that what you’re doing is actually having an effect on your ROI?

According to CMOSurvey.org, 37% of chief marketing officers feel confident they can prove their short-term ROI. That number drops to 31% when they’re asked if they could prove-long term ROI.

What’s the solution?

A marketing ROI formula that helps your team track costs and revenue generated from your projects and find a final ROI total.

When you read this chapter, you’ll learn how to:

Find the costs for your team to create a piece of content or campaign.
Use Google Analytics to calculate the amount of profit that your content or campaign makes.
Track and calculate your marketing costs versus profits with an Excel spreadsheet template to find your marketing ROI (MROI).