Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line.
What good is all that work when you can’t prove that what you’re doing is actually having an effect on your ROI?
According to CMOSurvey.org, 37% of chief marketing officers feel confident they can prove their short-term ROI. That number drops to 31% when they’re asked if they could prove-long term ROI.
What’s the solution?
A marketing ROI formula that helps your team track costs and revenue generated from your projects and find a final ROI total.
When you read this chapter, you’ll learn how to:
Find the costs for your team to create a piece of content or campaign.
Use Google Analytics to calculate the amount of profit that your content or campaign makes.
Track and calculate your marketing costs versus profits with an Excel spreadsheet template to find your marketing ROI (MROI).